Leading a cross-functional team in an in-house agency [ Design Lab ], where I turn Brand Strategy into Digital Products, bridging the gap between Global Identity and Technical Execution. I’ve evolved from crafting pixel-perfect interfaces to managing the creative and technical teams that bring them to life.

I collaborate with Marketing to grow our lead pipeline and with R&D to modernize our software. My goal is to deliver high-fidelity design that creates real value while moving at the business's actual speed.