Leading a cross-functional team in an in-house agency [ Design Lab ], where I turn Brand Strategy into Digital Products, bridging the gap between Global Identity and Technical Execution. I’ve evolved from crafting pixel-perfect interfaces to managing the creative and technical teams that bring them to life.

My focus is the foundation: the design system, the visual standards, and the AI-native workflows that connect brand identity to every digital product the company builds — consistently, and at scale.