On-demand Content Platform
On-demand Content Platform
Designing a unique experience for key players in the Supply Chain Industry
Designing a unique experience for key players in the Supply Chain Industry
Type
Type
Type
Web product design
Web product design
Web product design
Role
Role
Role
Role
UX/UI designer
UX/UI designer
UX/UI designer
Year
Year
Year
2023
2023
2023
Collaborators
Collaborator
Collaborator
Collaborator
Eszter Varga
Eszter Varga
Eszter Varga
(01)
Project overview
(01)
Project overview
(01)
Project overview
Delivering a knowledge hub to nurture prospects and build a network
Delivering a knowledge hub to nurture prospects and build a network
Delivering a knowledge hub to nurture prospects and build a network
The new aim10x platform provided exclusive content, a networking space, and events to conquer new companies in its portfolio and boost brand awareness to the next level. The new strategy centred around building an on-demand platform that offered a vast range of content, matched network interests, and gave access to a centralised source of truth about user behaviour and interests to enhance the business strategy.
The new aim10x platform provided exclusive content, a networking space, and events to conquer new companies in its portfolio and boost brand awareness to the next level. The new strategy centred around building an on-demand platform that offered a vast range of content, matched network interests, and gave access to a centralised source of truth about user behaviour and interests to enhance the business strategy.
The new aim10x platform provided exclusive content, a networking space, and events to conquer new companies in its portfolio and boost brand awareness to the next level. The new strategy centred around building an on-demand platform that offered a vast range of content, matched network interests, and gave access to a centralised source of truth about user behaviour and interests to enhance the business strategy.
(WHAT WE DID)
(WHAT WE DID)
(WHAT WE DID)
— Discovery interviews
— Benchmark
— Lean UX Canva
— HMW workshop for feature prioritisation
— Roadmap
— Information Architecture
— User flow/Wireflow
— Visual design
— High-fidelity prototypes
— UI kit
— Discovery interviews
— Benchmark
— Lean UX Canva
— HMW workshop for feature prioritisation
— Roadmap
— Information Architecture
— User flow/Wireflow
— Visual design
— High-fidelity prototypes
— UI kit
— Discovery interviews
— Benchmark
— Lean UX Canva
— HMW workshop for feature prioritisation
— Roadmap
— Information Architecture
— User flow/Wireflow
— Visual design
— High-fidelity prototypes
— UI kit
(02)
UX/UI design
(02)
The Goal
(02)
UX/UI design
(02)
UX/UI design
Supporting a thriving leadership network to commit to the digital transformation goals
Supporting a thriving leadership network to commit to the digital transformation goals
Supporting a thriving leadership network to commit to the digital transformation goals
We envisioned a product that offered a better way of interacting with a diverse range of relevant content and events with high usability and findability. The approach consolidated a deep understanding of the user experience and created a minimum viable product (MVP) to validate its relevancy in the market.
We envisioned a product that offered a better way of interacting with a diverse range of relevant content and events with high usability and findability. The approach consolidated a deep understanding of the user experience and created a minimum viable product (MVP) to validate its relevancy in the market.
We envisioned a product that offered a better way of interacting with a diverse range of relevant content and events with high usability and findability. The approach consolidated a deep understanding of the user experience and created a minimum viable product (MVP) to validate its relevancy in the market.
Our primary goal was to increase engagement and retention, providing our prospects and clients with a platform for enjoying relevant, high-quality content they could watch, read, listen to, and attend events.
Our primary goal was to increase engagement and retention, providing our prospects and clients with a platform for enjoying relevant, high-quality content they could watch, read, listen to, and attend events.
Our primary goal was to increase engagement and retention, providing our prospects and clients with a platform for enjoying relevant, high-quality content they could watch, read, listen to, and attend events.
(03)
Brand identity
(03)
Brand identity
(03)
Brand identity
Crafting a harmonious visual identity to optimize the user experience
Crafting a harmonious visual identity to optimize the user experience
Crafting a harmonious visual identity to optimize the user experience
The MVP development process highlighted the need for a flexible and cohesive visual system for the brand and UI kit. This system would incorporate abstract graphic elements and high-quality images, enabling adaptation to a wide range of visual content.
The MVP development process highlighted the need for a flexible and cohesive visual system for the brand and UI kit. This system would incorporate abstract graphic elements and high-quality images, enabling adaptation to a wide range of visual content.
The MVP development process highlighted the need for a flexible and cohesive visual system for the brand and UI kit. This system would incorporate abstract graphic elements and high-quality images, enabling adaptation to a wide range of visual content.
To differentiate the watch, read, listen, and attend cards we created a systematic layout playing with the configuration of the imagery, headings and labels. We also created alternative carousel layouts to make scanning the page more interesting.
To differentiate the watch, read, listen, and attend cards we created a systematic layout playing with the configuration of the imagery, headings and labels. We also created alternative carousel layouts to make scanning the page more interesting.
To differentiate the watch, read, listen, and attend cards we created a systematic layout playing with the configuration of the imagery, headings and labels. We also created alternative carousel layouts to make scanning the page more interesting.
(04)
Results
aim10x Platform Performance and Strategic Pivot
The aim10x platform's launch attracted significant traffic, primarily from partners and other sources, with good representation from clients and prospects. Digital transformation and "how-to" videos were popular, but long-form content, even from a high-profile speaker, struggled to retain viewers.
Despite initial interest, community engagement did not reach desired levels. After six months, the company strategically pivoted, deciding to integrate the aim10x content into the main o9 website as a Media Page. This shift allowed for a more centralised approach, enabling teams to work towards shared goals and nurture prospects with a cohesive global strategy.
(04)
Results
aim10x Platform Performance and Strategic Pivot
The aim10x platform's launch attracted significant traffic, primarily from partners and other sources, with good representation from clients and prospects. Digital transformation and "how-to" videos were popular, but long-form content, even from a high-profile speaker, struggled to retain viewers.
Despite initial interest, community engagement did not reach desired levels. After six months, the company strategically pivoted, deciding to integrate the aim10x content into the main o9 website as a Media Page. This shift allowed for a more centralised approach, enabling teams to work towards shared goals and nurture prospects with a cohesive global strategy.
(04)
Results
(04)
Results
aim10x Platform Performance and Strategic Pivot
aim10x Platform Performance and Strategic Pivot
The aim10x platform's launch attracted significant traffic, primarily from partners and other sources, with good representation from clients and prospects. Digital transformation and "how-to" videos were popular, but long-form content, even from a high-profile speaker, struggled to retain viewers.
Despite initial interest, community engagement did not reach desired levels. After six months, the company strategically pivoted, deciding to integrate the aim10x content into the main o9 website as a Media Page. This shift allowed for a more centralised approach, enabling teams to work towards shared goals and nurture prospects with a cohesive global strategy.
(05)
Learnings
(05)
Learnings
(05)
Learnings
Navigating Product Design Challenges and Learnings
Navigating Product Design Challenges and Learnings
Navigating Product Design Challenges and Learnings
This six-month project, spanning the entire product design lifecycle from guiding the team in applying frameworks like the Lean UX Canvas and "How Might We" to effectively define the problem space and explore potential solutions. My role encompassed the full UI design process, from low-fidelity prototypes and wireflows to a polished, pixel-perfect UI kit for development.
This six-month project, spanning the entire product design lifecycle from guiding the team in applying frameworks like the Lean UX Canvas and "How Might We" to effectively define the problem space and explore potential solutions. My role encompassed the full UI design process, from low-fidelity prototypes and wireflows to a polished, pixel-perfect UI kit for development.
This six-month project, spanning the entire product design lifecycle from guiding the team in applying frameworks like the Lean UX Canvas and "How Might We" to effectively define the problem space and explore potential solutions. My role encompassed the full UI design process, from low-fidelity prototypes and wireflows to a polished, pixel-perfect UI kit for development.
Furthermore, conducting usability testing provided invaluable insights for early iterations, and my involvement in branding ensured a cohesive and impactful final product. Collaborating with an external developer on this MVP, and adapting our UI kit to a WordPress template, presented a key challenge that highlighted the importance of clear communication and flexibility.
Furthermore, conducting usability testing provided invaluable insights for early iterations, and my involvement in branding ensured a cohesive and impactful final product. Collaborating with an external developer on this MVP, and adapting our UI kit to a WordPress template, presented a key challenge that highlighted the importance of clear communication and flexibility.
Furthermore, conducting usability testing provided invaluable insights for early iterations, and my involvement in branding ensured a cohesive and impactful final product. Collaborating with an external developer on this MVP, and adapting our UI kit to a WordPress template, presented a key challenge that highlighted the importance of clear communication and flexibility.