Creating a Unified Brand Experience
Creating a Unified Brand Experience
From Digital to In-Person: How Design Drives Engagement for the Supply Chain Events
From Digital to In-Person: How Design Drives Engagement for the Supply Chain Events
Type
Type
Type
Web design
Web design
Web design
Role
Role
Role
Role
UI Lead / Brand designer
UI Lead / Brand designer
UI Lead / Brand designer
Year
Year
Year
2025
2025
2025
Collaborators
Collaborator
Collaborator
Collaborator
Itzel Rodriguez / Jordi Martín Fontboté
Itzel Rodriguez / Jordi Martín Fontboté
Itzel Rodriguez / Jordi Martín Fontboté
(01)
Project overview
(01)
Project overview
(01)
Project overview
Unifying Storytelling, UX, and Brand Identity for Event Success
Unifying Storytelling, UX, and Brand Identity for Event Success
Unifying Storytelling, UX, and Brand Identity for Event Success
aim10x Digital brings together supply chain professionals through a mix of online events and in-person summits. To nurture the sales pipeline and establish itself as the industry’s premier event, the project focused on building a bold, cohesive brand identity to establish it as the premier event for Supply Chain professionals. Key elements included curating top-tier content featuring industry leaders and developing a versatile design system adaptable across all online and in-person event formats.
aim10x Digital brings together supply chain professionals through a mix of online events and in-person summits. To nurture the sales pipeline and establish itself as the industry’s premier event, the project focused on building a bold, cohesive brand identity to establish it as the premier event for Supply Chain professionals. Key elements included curating top-tier content featuring industry leaders and developing a versatile design system adaptable across all online and in-person event formats.
aim10x Digital brings together supply chain professionals through a mix of online events and in-person summits. To nurture the sales pipeline and establish itself as the industry’s premier event, the project focused on building a bold, cohesive brand identity to establish it as the premier event for Supply Chain professionals. Key elements included curating top-tier content featuring industry leaders and developing a versatile design system adaptable across all online and in-person event formats.
(WHAT WE DID)
(WHAT WE DID)
(WHAT WE DID)
— Brand audit
— Rebranding
— Web design
— Assets design
— Web storytelling
— Brand audit
— Rebranding
— Web design
— Assets design
— Web storytelling
— Brand audit
— Rebranding
— Web design
— Assets design
— Web storytelling
(02)
UX/UI design
(02)
The Goal
(02)
UX/UI design
(02)
UX/UI design
Turning Interest Into Action: UX Strategies for Higher Conversions
Turning Interest Into Action: UX Strategies for Higher Conversions
Turning Interest Into Action: UX Strategies for Higher Conversions
As the UI/UX Lead, my role extended beyond visual branding to structuring the digital experience in a way that communicated the event’s story and objectives. I helped define and organise key sections to guide users through the narrative, ensuring they understood the event’s value while driving higher registration rates.
As the UI/UX Lead, my role extended beyond visual branding to structuring the digital experience in a way that communicated the event’s story and objectives. I helped define and organise key sections to guide users through the narrative, ensuring they understood the event’s value while driving higher registration rates.
As the UI/UX Lead, my role extended beyond visual branding to structuring the digital experience in a way that communicated the event’s story and objectives. I helped define and organise key sections to guide users through the narrative, ensuring they understood the event’s value while driving higher registration rates.
To create a more captivating experience, we integrated dynamic and interactive elements, transforming static content into immersive touchpoints—turning past event videos into interactive experiences that allowed users to explore aim10x’s impact, set expectations, and build trust. A secondary menu improved event communication by enabling quick navigation through event details, agenda exploration, and the registration process. Pop-ups provided additional event details on demand, reducing clutter while keeping essential information easily accessible.
To create a more captivating experience, we integrated dynamic and interactive elements, transforming static content into immersive touchpoints—turning past event videos into interactive experiences that allowed users to explore aim10x’s impact, set expectations, and build trust. A secondary menu improved event communication by enabling quick navigation through event details, agenda exploration, and the registration process. Pop-ups provided additional event details on demand, reducing clutter while keeping essential information easily accessible.
To create a more captivating experience, we integrated dynamic and interactive elements, transforming static content into immersive touchpoints—turning past event videos into interactive experiences that allowed users to explore aim10x’s impact, set expectations, and build trust. A secondary menu improved event communication by enabling quick navigation through event details, agenda exploration, and the registration process. Pop-ups provided additional event details on demand, reducing clutter while keeping essential information easily accessible.
(03)
Brand identity
(03)
Brand identity
(03)
Brand identity
A Brutalist Approach to Clarity, Impact, and Engagement
A Brutalist Approach to Clarity, Impact, and Engagement
A Brutalist Approach to Clarity, Impact, and Engagement
At its core, aim10x is about innovation, knowledge-sharing, and driving the future of supply chain excellence. The revamped brand identity was designed to reflect these values through a bold, structured visual system that unified both digital and physical event experiences.
At its core, aim10x is about innovation, knowledge-sharing, and driving the future of supply chain excellence. The revamped brand identity was designed to reflect these values through a bold, structured visual system that unified both digital and physical event experiences.
At its core, aim10x is about innovation, knowledge-sharing, and driving the future of supply chain excellence. The revamped brand identity was designed to reflect these values through a bold, structured visual system that unified both digital and physical event experiences.
A consistent design system—built around intuitive iconography and a clear visual language—reinforced brand recognition at every stage, from online promotions to on-site signage. The bold, brutalist aesthetic—defined by stark contrasts between text and visuals—amplified this impact, creating striking, memorable event promotions that captured the energy and forward-thinking nature of the brand.
A consistent design system—built around intuitive iconography and a clear visual language—reinforced brand recognition at every stage, from online promotions to on-site signage. The bold, brutalist aesthetic—defined by stark contrasts between text and visuals—amplified this impact, creating striking, memorable event promotions that captured the energy and forward-thinking nature of the brand.
A consistent design system—built around intuitive iconography and a clear visual language—reinforced brand recognition at every stage, from online promotions to on-site signage. The bold, brutalist aesthetic—defined by stark contrasts between text and visuals—amplified this impact, creating striking, memorable event promotions that captured the energy and forward-thinking nature of the brand.
(04)
Results
Positive Momentum
We've seen significant week-over-week growth in registrations, suggesting the effectiveness of our current strategies. The improved navigation and information architecture have contributed to a more positive user experience. While the event is still upcoming, we are actively monitoring conversion rates to ensure we are on track to meet our goals.
(04)
Results
Positive Momentum
We've seen significant week-over-week growth in registrations, suggesting the effectiveness of our current strategies. The improved navigation and information architecture have contributed to a more positive user experience. While the event is still upcoming, we are actively monitoring conversion rates to ensure we are on track to meet our goals.
(04)
Results
(04)
Results
Positive Momentum
Positive Momentum
We've seen significant week-over-week growth in registrations, suggesting the effectiveness of our current strategies. The improved navigation and information architecture have contributed to a more positive user experience. While the event is still upcoming, we are actively monitoring conversion rates to ensure we are on track to meet our goals.
(05)
Learnings
(05)
Learnings
(05)
Learnings
Building a Unified Brand: Insights and Outcomes
Building a Unified Brand: Insights and Outcomes
Building a Unified Brand: Insights and Outcomes
The aim10x project was a valuable opportunity to apply my brand-building expertise. Collaborate with designers with diverse skill sets and experiences was highly rewarding. Each team member brought unique references and inspirations, enriching the creative process and leading to better outcomes.
The aim10x project was a valuable opportunity to apply my brand-building expertise. Collaborate with designers with diverse skill sets and experiences was highly rewarding. Each team member brought unique references and inspirations, enriching the creative process and leading to better outcomes.
The aim10x project was a valuable opportunity to apply my brand-building expertise. Collaborate with designers with diverse skill sets and experiences was highly rewarding. Each team member brought unique references and inspirations, enriching the creative process and leading to better outcomes.
This work demonstrated the vital role of design in creating an impactful and unified brand presence across all touchpoints, from digital platforms to in-person events, based on the principle that a consistent visual identity strengthens messaging, creates impactful promotions, and boosts brand recognition.
This work demonstrated the vital role of design in creating an impactful and unified brand presence across all touchpoints, from digital platforms to in-person events, based on the principle that a consistent visual identity strengthens messaging, creates impactful promotions, and boosts brand recognition.
This work demonstrated the vital role of design in creating an impactful and unified brand presence across all touchpoints, from digital platforms to in-person events, based on the principle that a consistent visual identity strengthens messaging, creates impactful promotions, and boosts brand recognition.